Goodbye, Ampere. Hello, Ada Lovelace. Nvidia has revealed its new generation of RTX graphics cards at its annual Graphics Technology Conference, featuring the company’s biannual upgrade to the GPU’s architecture. Nvidia promises the flagship RTX 4090 can perform up to two times better on raster-heavy games and up to four times faster on fully ray-traced games than the former flagship RTX 3090 Ti and is slated to be released on Oct. 12 starting at $1,599.
It remains to be seen how AMD will respond to Nvidia’s new 4000 series, but this is certainly the first salvo in the next phase of video card head-to-head performance battles.